Gold and red h and m sweater
But don’t worry when you have to leave the house I’ve got you covered! Read next: How Coachella Grew To Become An $82.BACK with another Affordable H&M Capsule Wardrobe…this time it’s a WINTER Capsule Wardrobe! This one is much more casual than my Fall & Summer Capsule Wardrobes because let’s be serious…we’re all pretty much living in loungewear…even more than the past few seasons because it’s just too cold to go anywhere.
How do they keep the attention sustained, though?īefore the launch of each capsule collection, H&M generates hype through celebrity-endorsed campaigns and advertisements, that pop up on everyone’s social media feed.
The success of Balmain x H&M rode off the waves of the world’s obsession with the Balmain-clad Kardashian-Jenner clan, the prelaunch Instagram photos of celebrities flaunting their exclusively sent pieces, and the commercial success of Kendall Jenner dancing in the iconic Balmain structured blazer. Starting with Karl Lagerfeld x H&M in 2004, designer collaborations have become a mainstay in the fashion empire, with Versace x H&M in 2011, Alexander Wang x H&M in 2014, and the most successful collaboration to date - Balmain x H&M. When high-end style meets high-street prices, fashion aficionados go absolutely crazy. Collaborations with luxury brands to make luxury fashion affordableĮvery year, H&M launches a capsule collection with an internationally recognised designer house. Social media influencers have been extremely effective in this regard. Word-of-mouth tip: Understand your core customer base, and what are the most effective channels to engage their attention. To generate even more hype over the campaign, H&M engaged influencers with large social media following to write about the Conscious collection on fashion and lifestyle blogs.ĭirectly targeting the teen to young adult demographic, these influencers are integral in generating hype and WOM for H&M's campaigns. With the launch of the H&M Conscious collection, H&M pledged to make choosing sustainable options accessible and affordable to the average consumer. Sustainability has become the talk-of-the-century, with every individual stakeholder becoming more conscious of the repercussions of their daily actions on the growth of our planet. H&M CEO Karl-Johan Persson speaks of the campaign’s objective as “ultimately making fashion sustainable and sustainability fashionable.”